The fashion world is looking to Hamburg: JIMI PALAIS made a strong statement with an impressive 240 sqm poster on Amsinckstraße . The giant advertising poster served as a teaser for the new "ROOTS" collection and was on display on the facade of a high-rise building from February 1 to March 31, 2025 .
A statement in the heart of the city
With its impressive size and striking imagery, the JIMI PALAIS poster immediately caught the eye. The strategically chosen location on the busy Amsinckstraße guaranteed maximum visibility in the urban space. Thousands of passersby and motorists admired the powerful image composition and the striking JIMI PALAIS logo every day.
ROOTS – The new collection in focus
The ROOTS collection symbolizes the fusion of tradition and modernity – a homage to urban influences paired with luxurious details. The campaign motif conveys precisely this spirit: authenticity, strength, and individuality .
With its hooded look and signature accessories, the motif embodies the robust aesthetic of the collection, which combines JIMI PALAIS ' roots with modern appeal.
A strong sign for fashion culture
The poster was not only a visual highlight, but also a powerful statement in the Hamburg fashion scene . In the heart of the urban space, JIMI PALAIS set a precedent for authenticity and identity – and all this on a gigantic 240 square meter space.
The response was overwhelming – the poster quickly became a topic of conversation on social media and attracted the attention of fashion enthusiasts and passersby alike.
A successful teaser for ROOTS
With this impressive appearance, JIMI PALAIS once again underscores his sophisticated and distinctive style . The ROOTS collection is a homage to urban influences and symbolizes a connection to street culture and the modern zeitgeist .
Stay tuned for the complete ROOTS collection and follow JIMI PALAIS on social media to always experience the latest fashion trends and projects!